February, 2007, Men's Health
World's Best Muscle Foods - 8 great protein sources (that won't crawl off your plate) read more

June, 2006, Prevention Magazine
Dinner in 30 Minutes or Less. Ingenious shortcuts that allow you to serve up healthy fare in practically no time. read more

April 12, 2006, VegTV
Marie Oser of VegTV interviews Pete Vegas on organic products in general. Pete Vegas, the owner and creator of Rice Expressions stirs up a vegetarian recipe in minutes!
Click here to get the recipe.
Click here to watch the video.

July 13, 2005, San Francisco Chronicle
TASTER'S CHOICE
Frozen contender wins quick brown rice test
"The winner was the only frozen contender, Rice Expressions..." read more

May 2005, Health Magazine
The BEST OF FOOD 2005
Rice Expressions, winner of the Best Grain product of the year.
"This one, in particular, won super-high marks for convenience..." read more

FREQUENTLY ASKED QUESTIONS:
Q: How is the rice cooked so quickly?
A: Our rice has been fully cooked and flash frozen through a process called Individually Quick Frozen (IQF) method. Reheating takes only 3 minutes in a microwave or 10 minutes on the stovetop.

Q: Do I have to use a microwave?
A: No, the product can be reheated in a pan on the stovetop as well. Follow stovetop instructions on box.

Q: Do I need to add any water to the rice?
A: When reheating in a microwave, DO NOT ADD WATER. The pouches contain cooked rice that is already more than 60% water. When reheating in a pan on the stovetop, adding a drizzle of water will help retain moisture. Adding too much water will make the rice mushy.

Q: Why is brown rice superior to white?
A: Brown rice is a whole grain product. The nutrient-dense layer (bran) is intact unlike in its counterpart (white rice). This layer consists of nutrients such as folate, iron, magnesium, and riboflavin. And, brown rice has about three times as much fiber as white rice.

Q: Why frozen brown rice?
A: The nutrient-dense layer of brown rice makes the rice turn rancid quickly and that makes uncooked brown rice difficult to store. Brown rice also takes longer to cook. Our flash freezing technology locks in the nutrition and texture producing a consistent, perfectly cooked rice with as little as 3 miutes of preparation time.

Q: Why eat organic?
A: Organic products are maufactured without the use of artifitial pesticides, herbicides, and genetically modicfied organisms (GMOs). Eating organic is better for your body and better for the environmnet.