US Grown Rice is safe to eat. Please click here
to read more on USA Rice Federations' response to recent media attention
on Arsenic in Rice.
Unfortunately, Rice Expressions Brown Rice in 5 lb bag has been
discontinued by Costco. The 3-pouch (10oz cartons can still be found
at natural foods stores and some major supermarket chains nationwide.
Rice Expressions Brown Rice in 5 lb bag. Individually packed, microwaves
in 3 minutes, is now available in Costco L.A. stores.
World's Best Muscle Foods - 8 great protein sources (that won't
crawl off your plate) read more
Dinner in 30 Minutes or Less. Ingenious shortcuts that allow you
to serve up healthy fare in practically no time. read
Marie Oser of VegTV interviews Pete Vegas on organic products in
general. Pete Vegas, the owner and creator of Rice Expressions stirs
up a vegetarian recipe in minutes!
here to get the recipe.
here to watch the video.
San Francisco Chronicle
Frozen contender wins quick brown rice test
"The winner was the only frozen contender, Rice Expressions..."
The BEST OF FOOD 2005
Rice Expressions, winner of the Best Grain product of the year.
"This one, in particular, won super-high marks for convenience..."
FREQUENTLY ASKED QUESTIONS:
Q: How is the rice cooked so quickly?
A: Our rice has been fully cooked and flash frozen through
a process called Individually Quick Frozen (IQF) method. Reheating
takes only 3 minutes in a microwave or 10 minutes on the stovetop.
Q: Do I have to use a microwave?
A: No, the product can be reheated in a pan on the stovetop
as well. Follow stovetop instructions on box.
Q: Do I need to add any water to the rice?
A: When reheating in a microwave, DO NOT ADD WATER. The pouches
contain cooked rice that is already more than 60% water. When reheating
in a pan on the stovetop, adding a drizzle of water will help retain
moisture. Adding too much water will make the rice mushy.
Q: Why is brown rice superior to white?
A: Brown rice is a whole grain product. The nutrient-dense
layer (bran) is intact unlike in its counterpart (white rice). This
layer consists of nutrients such as folate, iron, magnesium, and
riboflavin. And, brown rice has about three times as much fiber
as white rice.
Q: Why frozen brown rice?
A: The nutrient-dense layer of brown rice makes the rice
turn rancid quickly and that makes uncooked brown rice difficult
to store. Brown rice also takes longer to cook. Our flash freezing
technology locks in the nutrition and texture producing a consistent,
perfectly cooked rice with as little as 3 miutes of preparation
Q: Why eat organic?
A: Organic products are maufactured without the use of artifitial
pesticides, herbicides, and genetically modicfied organisms (GMOs).
Eating organic is better for your body and better for the environmnet.